Promotional mugs provide a great way to capitalize on the growing popularity of coffee. Coffee shops are sprouting up across the country, and more and more people are drinking coffee daily. By promoting your business on a mug, you can put your message in front of these individuals for a large portion of each day, and for years to come.
There are a wide variety of types and styles to choose from when using a mug for promotion. Many colors and finishes are available on a number of mug materials, including porcelain, acrylic, ironstone, ceramic and plastic. Travel mugs are also a very popular item and well appreciated.
In order to select the exact type of promotional mug you need, consider how your customers will use it. If budget or breakability is a concern, plastic may be an option for you. Porcelain, ceramic and ironstone offer the user a heavier feel to their mug, and they are durable and easy to clean. Acrylic is a high-end option if you want a break-resistant mug, and it is available either colored or transparent. Travel mugs are available with spill-resistant lids, making them popular among commuters and in many office environments.
Most all promotional mugs come with a variety of color and imprint options; you can also choose a glossy of matte finish for a number of styles. The varieties of ways you can customize the look of your mug ensure that you can find just the look to match your corporate image.
Imprint options include screen printing and decal application. With screen printing ceramic ink is applied directly to the mug, while with decals the decal is printed and then adhered to the mug. Once imprinted, mugs go through a heat process that hardens the surface and sets the imprint permanently. (This heating process can change the imprint color hue, making it virtually impossible to guarantee a particular final imprint color.)
Keep in mind when ordering that if you select a mug for promotion that can break, some may break in transit even with careful shipping. While verifiable breakage can often be reimbursed, you may want to order extra mugs to ensure you have the quantity needed.
Mugs are a great promotional item for their versatility, customizability and imprint ability.
See our selection of Promotional Mugs at csGear.
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